Aloe Entertainment Blog Presents Mary Aloe Talking About P & A in the Digital Arena

“The digital media arena has changed movie marketing and distribution,” Mary Aloe began in today’s discussion with the Aloe Entertainment team. Marketing and distribution is generally categorized in budgets as P & A (prints and advertising). Mary Aloe continued, “Just a few years ago, P&A was marked at 70% of the budget of the movie. Today, it can be even more.” An Aloe…

Mary Aloe on the Prequel and the Sequel: an Aloe Entertainment Blog

Mary Aloe stepped into the development room at Aloe Entertainment asking, “Prequel or sequel, which are top grossing?” One of the Aloe Entertainment team piped up, “JURASSIC WORLD, sequel.” “Not yet,” Mary Aloe replied, “still FURIOUS 7. How about prequel?” Another Aloe Entertainment development team member jumps in, “SKYFALL…no, wait that’s a sequel of a re-boot or a remake.” “It’s STAR WARS 1 – PHANTOM…

Mary Aloe Speaks to the Aloe Entertainment Team About the Chinese Film Market

Mary Aloe and the Aloe Entertainment team were discussing the Chinese Film Market yesterday. Mary Aloe spoke on the opportunities there, “We have been seeing much interest from Chinese investors on movie projects, but not very many checks being written.” An Aloe Entertainment team member inquired about a Chinese investor someday buying into or owning a Hollywood studio. Mary Aloe offered this, “I wouldn’t…